EXPO BEAUTY is an effective platform for the solution of marketing, image and sales promotion tasks, which brings together local and foreign manufacturers, distributors, specialists in beauty industry and their clients.

Annually the EXPO BEAUTY exhibition gathers the biggest representatives of beauty industry and thousands of visitors interested in the novelties and current trends in the sphere of health and beauty on one platform.

In 2017 the largest event was the series of educational meetings “Beauty classes”, where Latvian headliners and experts from all modern directions of beauty industry took part. During the three days leading make-up artists, hairdressers, cosmetologists, plastic surgeons, manicurists gave the master classes, workshops and acquainted the professionals of the industry with modern technologies and methods of work as well as they presented the new products and techniques of their application. Among the speakers of the “Beauty classes” there were the owner of the network of beauty saloons “Andrey Silchenko” and the businessman Andrey Silchenko, the image maker Una Bernatovich, the dermatologist Raimond Karls, the specialist in a plastic make-up Roman Kaboshko, the specialist in manual plasticity and face fittness Larisa Vitvinova, the teachers of School of massage technologies “SPA SCHOOL” Aija Ercmane and Yanina Vasilyeva, the make-up artists Eva Strautmane, Laura Valuta and Yuliya Mongolka, the international permanent make-up coach Helen Belinskaya (Russia), the coach of Russian Academy of Hairdressers and the expert of female hairstyles and coloring Alexander Slavin and others.

Traditionally, the exhibition pragramme includes a number of competitions of professional experts, who visually and effectively show the most advanced technologies of their work on the competitive platform. At the EXPO BEAUTY exhibition there were organized such competitions as “Creative Make-up”, “Fist Independent Baltic Contest of Professionals in a permanent make-up”, “The Open competition of make-up artists”, “The Open competition of hairdressers”, “The contest Extravagant Bride”, the Championship of Students of SPA School “Masters’ Avenue”.

The invariable partners of the project EXPO BEAUTY are: the school of massage technologies “SPA SCHOOL”, training centre “Make-up Atellier Paris Latvia”, the image school-studio “UNASTYLE”, the Baltic Association of spesialists in image, the Baltic Association of make-up artists and image designers.

At the exhibition EXPO BEAUTY, the products and services of Latvian and foreign companies in the sphere of beauty are presented. They are professional equipment and cosmetics means for beauty saloons, products for hairdressers and sun tanning parlors (sunbeds), products and devices for a permanent make-up and drawing tattoos, manicure services, massage equipment, decorative cosmetics means, accessories and jewelry for body and hair as well as current offers of professional training centres.